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In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

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In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

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Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

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54% treat upselling and add-on sales as high priority

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86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

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The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

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Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

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Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

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The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

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If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

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Market Research

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In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

54% treat upselling and add-on sales as high priority

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

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