Andy talks about displaying your employees on your website, and if you choose to, what you need to make sure to do.
One question I get a lot is about whether people should show their employees on their website, whether in images or video or whatever it might be. I’m really a fan of doing this. I think it’s important to show whether in pictures of your employees or your space, or anything that has to do with your business to make sure it’s as authentic as possible. Authenticity really helps sell, especially if you’re in a service business where you are selling on relationships, the people are the most important thing in your business, it’s really important to bring that stuff to the forefront. So if you’re thinking about developing a site, especially for a service or product where a relationship is big, really think about bringing your people forward even though there could be some challenges with it. It could really help out with your marketing and increase those conversions.