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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

How Often Should The Pricing Committee Be Meeting And Making Changes?

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

The average SaaS company spends just 6 hours determining their pricing strategy

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

More Agile Marketing Stats

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Intelligent marketing should at times be thrown out the window by your gut feeling.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Agile projects are twice as likely to succeed as projects run with traditional project management

Nothing draws a crowd like a crowd.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

The best place to hide a dead body is page 2 of Google search results.

Finding new ways, more clever ways to interrupt people doesn’t work.