Statistic Info

If a company were to maintain an aggressive 75% CAGR, it would take just over 5 years to hit that coveted milestone

Spend peaks during the expansion stage when companies rapidly build out their sales & lead generation teams

HubSpot

More SaaS + Software Stats

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

55% of SaaS companies rate Customer Retention as the key metric to measure

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

Is your SaaS business viable?

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

After $10M in ARR, the median growth rate slows to just under 50%

More Growth Strategy Stats

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

At Facebook, 15 percent of tech roles are staffed by women

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

Companies with longer contracts (2+ years) reported the lowest annual unit churn

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

Is your SaaS business viable?

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

The average SaaS company spends just 6 hours determining their pricing strategy

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services