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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3
High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher
How Often Should The Pricing Committee Be Meeting And Making Changes?
High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.
To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%
Customer Segmentation analysis will help point out which are your most profitable segments
Women in western countries use the internet 17 percent more than their male counterparts
Improve Your Pricing Schedule And Turn More Profit
Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)
Companies with longer contracts (2+ years) reported the lowest annual unit churn
A 1% increase in pricing strategy yields an average 11% increase in profit
86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
SaaS companies in the $7.5MM-$15MM range are among the fastest growers
55% of SaaS companies rate Customer Retention as the key metric to measure