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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Without good design it is easy to miss the point

People ignore design that ignores people.

Everything is designed. Few things are designed well

Design is not just what it looks like and feels like. Design is how it works.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

There are around 3.8 million e-commerce sites in the USA

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures