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Creating an Honest SWOT Analysis
Create a Tangible Strategic Vision
An Applied Innovation Model
13 Strategies to Boost SaaS User Retention and Renewals
How to Determine a Marketing Budget
The Culture Gap
Defining Your Brand Voice
Segmentation, Targeting, and Positioning
The Evolution of Niche Markets
Marketing Strategy vs. Marketing Plan
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
More than 1/2 of SAAS companies increased their spending on customer retention last year
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Internet Sales strategies have a significantly lower CAC of just $0.42
If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn