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More Growth Strategy Stats

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

Companies with longer contracts (2+ years) reported the lowest annual unit churn

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution