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More Agile Marketing Stats

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Agile projects are twice as likely to succeed as projects run with traditional project management

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Finding new ways, more clever ways to interrupt people doesn’t work.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Content marketing is a commitment, not a campaign.

80% of marketers report that their departments are understaffed, making them feel overloaded

Many a small thing has been made large by the right kind of advertising.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.