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You need to be thinking about how the length of each contract will affect churn in a given period when you calculating renewal rate.
Brand Strategy Framework
Blue Ocean Strategy Developing Value Propositions
Marketing Strategy vs. Marketing Plan
Take AIM – Strategic Planning
Take AIM: Why a Strategic Approach to Marketing is Best
What’s the difference between marketing and strategic marketing?
Create a Tangible Strategic Vision
Tools For Bridging The Culture Gap
You’re Self-Centered & Thats Why Your Marketing Sucks
How To Assess Your Brand, Website, Marketing & Competitors
The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business
Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%
Customer Segmentation analysis will help point out which are your most profitable segments
The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer