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More Market Research Stats

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer