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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
People ignore design that ignores people.
62 percent of companies increased their sales by designing responsive mobile platforms for their websites.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended
Everything is designed. Few things are designed well
Good design is obvious. Great design is transparent.
Design is where science and art break even.
Simplicity is the ultimate form of sophistication
Design is not just what it looks like and feels like. Design is how it works.
Marketing without design is lifeless, and design without marketing is mute