More Agile Marketing Stats

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Agile projects are twice as likely to succeed as projects run with traditional project management

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved