SaaS Growth Show & Articles

For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate

Our goal is to increase conversions into demos, trials, and purchases as well as downloads, webinars, and follows.Often a huge design mistake is not developing a consistent and predicatble experience that makes it significantly easier for visitors to traverse a site and know when to take actions.To get started, watch episode #8 of our SaaS

People are now more likely to scroll than click to another page — the influence of mobile browsing and social media sites has influenced all online behavior.

Prospects want to be able see and feel a product before buying it and software is no different.For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert.

In SaaS, it’s now table-stakes to make the pricing and value proposition of not just the product but also each pricing tier clear and easy to convert on.

Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind.The reality for any business is that not everyone that visits is ready to buy.

Making it extremely easy for visitors to understand what your software does and why they should care is imperative.Visitors do not take the time to read, only visit a few pages, and make decisions with limited information.

Selling software requires a specialized approach to reach, convert, and retain customers.One of the key factors to driving growth is getting conversion right

Software-as-a-service (SaaS) companies need to create sites that provide a great user experience.

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Retention plays an important role in the success of any company. It’s key to assign the responsibility to someone.

Churn is a silent killer of the modern-day SaaS business. So, to avoid the loss of customers, we’ve come up with a useful list of customer retention strategies to consider.

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

What are Dashboards From the topic, you are probably asking yourself: What are dashboards? What is the importance of dashboards? How do you design dashboards? SaaS businesses adopted the term “Dashboards” from the automotive industry. The use of the word is similar in both sectors. Like your car, your organization is a complex system with

Customer communication for SaaS retention is the key to building lasting relationships and combating churn. Everything starts by choosing the right method of communication.

Journey maps are a standard user experience tool. Journey maps come in different shapes, sizes, and formats. Depending on the context, you can use these tools in a variety of ways. In this article, we will examine experience journey mapping from different planes. We will also discuss the definition, importance, and possible examples of the

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

Consumer acquisition is at the heart of any SaaS company’s growth, reeling in the wrong customer can be tragic to the growth of your business. Learn more about how you can mitigate churn by marketing to the right people.

Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.